PSG grant for websites and SEO: what changed in 2026

PSG, EDG and MRA closed on 29 September 2026

Enterprise Singapore merged three grants into one:

• PSG, the Productivity Solutions Grant, for pre-approved IT solutions and equipment.
• EDG, the Enterprise Development Grant, for larger business projects.
• MRA, the Market Readiness Assistance grant, for overseas expansion.

Its pages for all three carry the same notice: they "ceased on 29 September 2026". From 30 September, businesses apply under the EDGE grant instead. Before it closed, PSG offered up to 50% of eligible costs for local SMEs, up to S$30,000, according to its own page.

If you already applied, two points matter:

• Applications submitted before 30 September 2026 are still assessed under the old rules. Ongoing projects are supported to the end, and you claim through the Business Grants Portal (BGP).
• The PSG page's project rules still apply. For example, the solution must have been deployed for at least 30 days before you claim.

PSG run by other government agencies for their own sectors is separate. GoBusiness, the government's business portal, says those agencies move to EDGE in phases from November 2026.

One caution: the footers of these pages show "Last updated on [[UPDATED]]", a template placeholder, not a date. Check the wording yourself before you rely on it.

What EDGE pays: up to 70%, but 50% for digital solutions

Enterprise Singapore says EDGE covers 8 business areas and over 150 activities, from automation and digitalisation to internationalisation and sustainability. As of November 2026, its main page says:

• Up to 70% support for SMEs and up to 50% for non-SMEs, depending on the activity.
• Up to S$100,000 in total grant support a year, shared across all activities. The cap refreshes on 1 April.
• Reimbursement only. You claim after the activity is complete and fully paid.

The EDGE FAQ fills in the detail:

• Most activities get up to 50% for SMEs and up to 30% for non-SMEs. The 70% rate is for internationalisation and sustainability activities.
• Within the S$100,000 cap, at most S$30,000 a year can go to single-function digital solutions, integrated enterprise systems and pre-scoped equipment.
• The applicant must be registered in Singapore, with at least 30% Singaporean or PR ownership.
• An SME (small or medium-sized enterprise) has group annual sales of not more than S$100 million, or no more than 200 workers.

So for a website or SEO, plan on 50% at most, not 70%.

Dates from the FAQ:

To apply, find the activity on Enterprise Singapore's website or BizSG, then use the BGP link on that activity's page. Each activity needs its own application. Only the applicant company can apply, pay and claim.

SEO under EDGE: a pre-approved digital marketing package

EDGE has a Digital Marketing activity, which Enterprise Singapore describes as "digital marketing campaign management solutions". As of November 2026, its page says:

• Up to 50% support for SMEs, at most S$5,000. The cost of the activity is capped at S$10,000.
• You choose a pre-approved vendor and package from the SMEs Go Digital platform, run by the Infocomm Media Development Authority (IMDA).
• The supported costs are software costs, capped at 12 months. Maintenance costs and Goods and Services Tax (GST) are not supported.
• Home-based businesses are not eligible for this activity.
• You need the vendor's quotation and a projection of cost savings for the year after the project.

IMDA's Digital Marketing category says its packages build capabilities "including Search Engine Optimisation, Search Engine Marketing, and Social Media Marketing". One package we opened bundled software with three months of set SEO and email marketing tasks. That is narrower than an open-ended monthly SEO plan.

On pricing, packages we saw on the list on 13 November 2026 started at about S$6,000 to S$11,000 before the grant. With the grant capped at S$5,000, you pay at least half yourself.

So for SEO the answer is yes, within limits. Some SEO agencies advertise packages "under the EDGE grant", and that can be true. Check the exact package on SMEs Go Digital before you sign. We are not on that list [To fill: confirm], so EDGE would not pay towards our own SEO plans.

Websites under EDGE: an online shop package, not a custom site

We found no EDGE activity for building a company website. The closest is E-commerce Online Shop (B2C), for "e-commerce platforms with integrated secure payment processing". As of November 2026, its page says:

• Up to 50% support for SMEs, at most S$2,500. The cost of the activity is capped at S$5,000.
• Pre-approved solutions only, from IMDA's SMEs Go Digital list. IMDA lists features such as content editing, online shopping, online payments and stock management.
• Software costs only, capped at 12 months.
• Packages we saw on 13 November 2026 started at about S$3,900 to S$6,000 before the grant.

EDGE's International Branding activity, for overseas expansion, lists website development among the costs it does not support. So a brochure site, or a custom booking or sign-in site, is unlikely to qualify. If someone tells you otherwise, ask them for the activity page.

How to check your project before you pay anyone

1. Use the BizSG grant recommender, linked from the EDGE page. Describe the project and see which activities it lists.
2. Open the activity page. Read the support rate, the cost cap, the supported costs and the vendor rules.
3. For a pre-approved activity, find the exact package on SMEs Go Digital. The vendor's quotation must match it exactly.
4. Read the EDGE FAQ, especially the parts on vendors and retrospective applications.
5. If nothing fits, ask Enterprise Singapore in writing, or an SME Centre. Ask: "Is a company website build, or ongoing SEO, an eligible cost under any EDGE activity?"
6. Do not sign, pay or put down a deposit until you have applied. Payments made before you apply are not supported.
7. Be careful with any provider who says "the grant will pay for it". Only Enterprise Singapore decides, and only your company can apply.

If EDGE does not cover your project, budget without it

Plan as though no grant will come. A grant is a reimbursement, paid after the work is done and fully paid, not a discount at the till.

Our current draft prices start at S$1,200 for a starter site and S$2,800 for a business site. A shop, booking or sign-in site starts at S$4,800, and Local SEO at S$600 a month. We have not priced anything on the assumption of a grant. For market ranges, see how much a website costs in Singapore and how much SEO costs in Singapore.

If you want to cut repetitive admin instead, see AI automation for Singapore SMEs. EDGE also lists pre-approved GenAI tools: a customer chatbot, at most S$7,500 for an SME, and marketing content tools, at most S$2,500. We could not confirm support for custom AI automation.

On training: we are not a SkillsFuture-accredited training provider, so our AI training for teams is not SkillsFuture-claimable. Enterprise Singapore's FAQ adds that EDGE is not supportable under SFEC.

Get a clear price, grant or no grant

If you want a website or SEO plan with a clear price, start with a free SEO check. WhatsApp +65 8780 3086 or email hello@webseo.sg.